Media Coaching

why do I need Media coaching?

If you are representing yourself or a business, you need to make sure your message is being communicated quickly and effectively. Media Coaching gives you the tools you need to control an interview and lead with the information that keeps your target audience coming back for more. By evaluating your personal and or professional brand, we will help you determine your sound bites, or concise, strategic messaging, that can be used in interviews or marketing channels. Plus, we will prepare you for how to handle tough or confusing questions, how to work with camera angles, use effective speech cadences, and stay on target with your messaging.

We highly recommend this service to be used in conjunction with Brand Development. The Brand Development portion already defines your overall message or story line, but media coaching is the practice of delivering that message on film, video or phone calls, podcasts, impromptu interviews or even quick elevator pitches. We will breakdown your story into parts to use interchangeably depended on the setting, audience and allotted time. Plus, we will define your goals with what you would like to achieve from sharing your message (i.e. more business, more followers, more resources, more exposure, etc.). Once you have your clearly defined messaging, sound bites, and goals, we give you the strategy to handle any media situation. We also recommend Presence Coaching to be used to practice overall body language and tone of voice.

Why Is Inside Out Image Consulting the Best Choice?

Inside Out Image Consulting is the best choice for media coaching because we address everything you need to make the best impression—and the best impression is the one that represents you accurately. Representing yourself in the media or virtual platforms is difficult because it’s like trying to share a novel in seven seconds. It’s not enough time! So we package you by getting to know your story and giving you the cover and messaging to match. In this way, you will attract the right “readers” even if you are competing for their attention in a library of books. We are thorough in our assessment of who you are and what message you want to send, so we can give you the tools to know how to think, look, and act even in the most unnatural, swift, or chaotic settings. The M.A.P. Process is our secret formula to be congruent on and off camera so it will always be a seamless transition. You will find the freedom to be yourself and ebb and flow when you share your story from media settings to elevator pitches.

This is what we want for you:

We want you to be authentic even in the spotlight. There is a lot of “fake it until you make it” mentalities which can only get you so far. Instead, we want to give you the lasting confidence in who you are and what you offer. Media is the entry point to share your story with the world. We know vulnerability is hard and if too much, can be inappropriate in certain settings. We want to give you the perfect balance in how to be authentically you with the tact and freedom to share your story. Whether you’re representing a business, a lifestyle brand, or a message, we know you have something special to offer the world, and that’s what we are going to help you communicate in any and every setting.

Price

• $100/hour

• Best if in person, but able to coach virtually.